About Odyssey
Marketing consulting and automation for startups and SMBs.
Who We Are
Odyssey was founded by Octavio Hernández, who brings over 20 years of marketing experience from tech and SaaS companies. During this time, he's launched products, developed go-to-market strategies, and driven measurable revenue growth in competitive markets across Europe and North America.
The business emerged from a consistent observation: entrepreneurs, startups, and SMBs all want the same fundamental outcomes. They want to be discovered by potential clients. They want to establish credibility and authority that differentiates them from competitors. And ultimately, they want to generate leads that convert into revenue, regardless of what industry they are in.
The challenge is that these businesses don't have the time, expertise, or in-house resources to create and execute a marketing strategy that achieves these outcomes. That's where Odyssey comes in.
Odyssey addresses this gap by providing enterprise-level strategic expertise and technical execution capability, structured for businesses at earlier growth stages. This means clear scope definition, transparent communication, and delivery that respects your constraints.
We combine two capabilities most consultants don't offer together: deep strategic experience from building marketing functions at scale, and technical ability to implement the systems we recommend. Strategy with execution, not recommendations that sit in documents.
Meet the Team
Octavio Hernández
Founder and Managing Director
Octavio Hernández is the founder of Odyssey, a marketing consulting firm he established in 2025 to help startups and SMBs solve marketing challenges and achieve sustainable growth. He removes the complexity of developing strategy and processes, combining enterprise-level expertise with AI-powered tools to make operations faster and more efficient without straining existing resources or budgets.
Octavio spent over 20 years building marketing functions and launching products at tech and SaaS companies across Europe and North America, including Globalization Partners, Akamai, Vodafone, and O2. He has extensive experience in go-to-market strategy, product positioning, messaging frameworks, and sales enablement. He's worked across multiple industries, particularly technology, telecommunications, and HR tech, consistently driving measurable revenue growth in competitive markets.
Octavio holds a PhD in Civil Engineering with a focus on Operations Research from the University of Nottingham, and a degree in Civil Engineering from the National University of Mexico. He lives in Dublin, Ireland with his family and his dog Chester.
Alma Barranco-Mendoza
Fractional CTO & Technology Consultant
Alma Barranco is an Fractional CTO & Technology Consultant at Odyssey, where she brings deep technical expertise in artificial intelligence and systems implementation to help businesses leverage technology for competitive advantage.
Alma has over 25 years of experience spanning scientific research, technology leadership, and academia. She has held senior technology roles including Chief Information Officer at the Canadian Space Society and Trinity Western University, where she also served as a tenured professor in Computing and Information Systems. Her work has focused on developing AI-powered systems for healthcare applications, including cancer, diabetes, and autism risk assessment platforms that translated complex research into practical tools.
Alma holds a PhD in Computing Science with a focus on Artificial Intelligence and Health Informatics from Simon Fraser University, an MSc in Applications of Modelling in the Natural and Social Sciences, and a BSc in Computer Science and Mathematics from Trent University.
