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This post is a follow up to an earlier piece on [what the Odyssey positioning audit measures and what it found across 16 Irish construction companies]. If you are an SME owner thinking about your positioning, you can start there. In this post is more about how I built the tool, the thinking process and…

Four weeks ago I attended the National Construction Summit in Dublin. Over the course of the day, I walked around the exhibition floor and one thing that struck me about the booths is that many of them seemed to be different colours of the same message. They talked about quality, experience, partnerships but they didn’t…

I didn’t watch the London Marathon but I’m a running geek, so I watched the reviews, analysed the stats and then something struck me. Adidas had just executed the most perfect marketing campaign without a single ad. Kenya’s Sabastian Sawe crossed the finish line in 1 hour, 59 minutes and 30 seconds. The first person…

In my previous post, I talked about how AI solves the data aggregation problem for SMBs, turning scattered information across multiple platforms into actionable insights. The challenge isn’t a lack of data, cause you have lots of it. The problem is organising, analysing and implementing actions on the back of it before it becomes obsolete…

Businesses collect data every single minute of the day. Even if you’re an entrepreneur running your operation from the dining room, you’re constantly generating information. Call records are stored, emails between you and prospects are filed away, and website analytics provide a deep, complex record of every visitor. Yet the majority of small and medium-sized…